Marketing
,
Floriworld attraction and experience centre soon to become a reality
The initiators and developers agree: Floriworld, the experience centre of the ornamental plant sector, will be opening its doors in Aalsmeer at the end …
,
Aleia Roses introduces ‘Aleia’ label in Spain after the Netherlands
Last Thursday, Aleia Roses introduced its premium label ‘Aleia’ at the Palacio Neptuno in Madrid. Following its introduction at the Royal FloraHolland Trade Fair …
,
GreenBalanZ and Fresco Flowers winners of the first Greenovation Award
Royal FloraHolland introduced the Greenovation Award to promote as well as reward sustainability initiatives in the ornamental plant sector. The first awards were presented …
,
New sales concepts give German pot plant growers strong market foothold
Wolfgang and André Ripkens have made a lot of progress in recent years. Apart from investing heavily in automation, the German pot plant growers …
,
Amsterdam restaurant The Avocado Show goes international
Amsterdam restaurant The Avocado Show, which only serves avocado dishes, wants to grow into an international chain. This goal is possible thanks to an …
,
HortiNext launches subscriptions for premium content
HortiNext, the platform for horticulture innovations and cultivation practices now offers subscriptions to its premium content, starting from 1 July 2017. A number of …
,
German rose grower chooses market development over expansion
The German cut rose sector mainly consists of lots of small companies that grow a wide range of cultivars and focus on private sales. …
,
Bakker.com successful thanks to database marketing and a clear focus on quality
Bakker.com is de Amazon of plants. On an average day, its 500 employees process 28,000 orders from more than 11 countries. CEO Paul Geraeds …
,
More targeted innovation for higher fruit and vegetable consumption
According to the new Food Pyramid, we should all be eating more fruit and vegetables. However, most people aren’t even able to meet the …
,
‘Taking part in this development is not voluntary, but mandatory.’
Entrepreneurs have to jump on the online bandwagon, says Harrij Schmeitz, the director of Fresh Informationmanagement Center (FIC). The objective of FIC is to …